Our Story

How It Started

White Moon was founded in 2020 with a simple mission: to make organic, fresh groceries accessible to everyone. Our founder, a passionate advocate for sustainable living, noticed a gap in the local market for affordable, high-quality organic produce.

What began as a small farmers market stand has grown into a thriving online and physical grocery service, serving thousands of health-conscious families across the metro area.

Growth & Expansion

Over the past six years, we've partnered with over 50 organic farms and local producers. Our commitment to quality and sustainability has earned us recognition as one of the most trusted organic grocery providers in the region.

Today, White Moon operates multiple distribution centers and delivers to over 200 neighborhoods, bringing farm-fresh produce to your doorstep every single day.

Our Mission & Values

🌱 Quality

We Never Compromise - Every product is rigorously tested for quality and certified organic. We source only from trusted farmers who share our commitment to excellence.

🌍 Sustainability

Earth First - We prioritize sustainable farming practices, reducing carbon footprint through local sourcing and eco-friendly packaging. Our mission is to protect the planet for future generations.

💚 Health

Your Wellbeing Matters - Organic, pesticide-free food is fundamental to good health. We believe everyone deserves access to nutritious, clean food without compromising their budget.

🤝 Community

Supporting Local - We partner directly with local farmers and producers, supporting their livelihoods and strengthening our community. Your purchase directly benefits local families.

🚀 Innovation

Always Improving - We leverage technology to make organic shopping convenient, from same-day delivery to personalized recommendations, all while maintaining our values.

💼 Transparency

Complete Honesty - We openly share where our products come from, how they're grown, and why we believe they're the best. Our supply chain is fully traceable.

Why We Believe in Organic

Health Benefits

Organic produce contains higher levels of antioxidants, vitamins, and minerals compared to conventionally grown crops. By eliminating synthetic pesticides and fertilizers, you're nourishing your body with clean, nutrient-dense food.

Environmental Impact

Organic farming practices build healthier soil, conserve water, reduce pollution, and support biodiversity. By choosing organic, you're voting for a healthier planet and supporting farmers who are stewards of the land.

Supporting Farmers

Fair prices and stable partnerships with organic farmers ensure they can continue their sustainable practices. Your purchase directly supports their families and encourages more farmers to transition to organic methods.

Meet Our Team

White Moon is powered by a passionate team of organic enthusiasts, agricultural experts, and community advocates.

Founder and CEO

Ayşe Ören

Founder & CEO

Organic farming advocate with 15+ years in sustainable agriculture. Passionate about making organic food accessible to all.

Operations Manager

Mehmet Kaya

Operations Manager

Ensures quality and efficiency across all delivery routes. Expert in logistics and customer satisfaction.

Farm Partnerships Director

Leyla Demir

Farm Partnerships Director

Builds relationships with organic farmers and producers. Ensures all products meet our strict quality standards.

Customer Experience Lead

Emre Şahin

Customer Experience Lead

Dedicated to providing exceptional service. Always listening to customer feedback to improve our platform.

Certifications & Recognition

  • Certified Organic by National Organic Board
  • Fair Trade Certified Partner
  • ISO 22000 Food Safety Certified
  • Best Organic Grocery 2024 - Local Business Awards
  • Sustainable Business Initiative Award 2023
  • 5-Star Rating on Independent Review Platforms

Join Our Community

Experience the White Moon difference today. Fresh, organic, affordable—delivered to your doorstep.

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